Hi, I'm Lauren

Creative and energetic marketing professional with 4 years' experience in: digital marketing, GTM strategy, campaign management, and project management.

I'm passionate about creating solutions for complex problems, uncovering new insights and creative business opportunities, all while driving a team towards a unified goal.

Impacts

62% +

Revenue YoY

31% +

Brand Awareness YoY

33% +

DTC Engagements YoY

14% +

Web Traffic YoY

Project

Management

Go to Market

Strategy & Support

Product

Launch/Introduction

Account

Management

Skills

About Me.

Vision

To be a trusted and effective marketing leader who empowers teams to creatively and strategically increase growth across an organization.

Mission

As a marketing manager, I strive to be dependable and team-oriented, fostering a positive attitude in everything I do. Through my leadership, I aim to inspire creativity and strategic thinking among my team members, while constantly seeking new ways to increase an impact and drive growth. By prioritizing collaboration and innovation, I am committed to achieving shared goals and delivering exceptional results across an organization.

Experience

Account Manager, Sales

04/2022-05/2023

Vinci Brands

Managed a portfolio of 6 accounts: Apple, Meta, Microsoft, Coach, QVC, and HSN.
Launched a new product line with Apple increasing global category growth by 20%, and launched a new VR product program with Meta, resulting in $1M in incremental revenue for Q4 2022.
Achieved project objectives through strategic action planning, timely implementation, problem solving and resolution.
Created and implemented customer tailored marketing programs in partnership with brand & marketing.
Executed day-to-day operations by keeping track of deadlines and ensuring customer's requests and tasks are completed in a timely manner.
Monitored deliverables of key milestones by holding cross-functional team members accountable for all deadlines.

Marketing Manager

03/2021-04/2022

Vinci Brands

Developed and executed strategic go-to-market plans and quarterly campaigns for brands - Survivor and Griffin.
Created full work-back schedules for go-to-market campaigns and NPI launches, and ensured completion of deliverables across Product, Sales, E-Comm, and MarComm teams.
Led external agencies to execute promotions, analyze sales, provide creative services, and conduct PR.
Transformed Survivor and Griffin brand websites and social media platforms to better engage customers and promote sales which increased web traffic by 14% YoY and revenue 62% YoY.
Increased brand awareness by 31% through strategic initiatives, like media and influencer partnerships.
Drove monthly collaboration with external partners, like Verizon, on digital marketing campaigns increasing their DTC engagements by 33%.
Oversaw planning and execution of large trade shows (CES) and events, along with internal corporate events.

Marketing Coordinator

04/2019-03/2021

Incipio Group

Established weekly pipeline meeting agendas informing product, sales, and leadership teams of all marketing activities.
Sourced vendors for services like video production and materials to complete marketing objectives such as boosted brand awareness and traffic on social and digital platforms.
Researched and analyzed customer behavior through social reporting to provide insights on customer behavior and market trends.
Increased traffic and followers on social platforms through influencer and partnership collaboration for brands, Incase and Incipio.
Composed social media calendar with daily posts contributing to increase in brand presence on Twitter, Facebook, and Instagram (Incase, Incipio, and Griffin).