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Hi, I'm Lauren

Creative and energetic marketing professional with 4 years' experience in: digital marketing, GTM strategy, campaign management, and project management.

 

I'm passionate about creating solutions for complex problems, uncovering new insights and creative business opportunities, all while driving a team towards a unified goal.

Impacts

Skills

About Me.

Vision

To be a trusted and effective marketing leader who empowers teams to creatively and strategically increase growth across an organization.

Mission

As a marketing manager, I strive to be dependable and team-oriented, fostering a positive attitude in everything I do. Through my leadership, I aim to inspire creativity and strategic thinking among my team members, while constantly seeking new ways to increase an impact and drive growth. By prioritizing collaboration and innovation, I am committed to achieving shared goals and delivering exceptional results across an organization.

Experience

Account Manager, Sales

04/2022-05/2023

Vinci Brands

  • Managed a portfolio of 6 accounts: Apple, Meta, Microsoft, Coach, QVC, and HSN. 

  • Launched a new product line with Apple increasing global category growth by 20%, and launched a new VR product program with Meta, resulting in $1M in incremental revenue for Q4 2022. 

  • Achieved project objectives through strategic action planning, timely implementation, problem solving and resolution. 

  • Created and implemented customer tailored marketing programs in partnership with brand & marketing. 

  • Executed day-to-day operations by keeping track of deadlines and ensuring customer's requests and tasks are completed in a timely manner. 

  • Monitored deliverables of key milestones by holding cross-functional team members accountable for all deadlines.

Marketing Manager

03/2021-04/2022

Vinci Brands

  • Developed and executed strategic go-to-market plans and quarterly campaigns for brands - Survivor and Griffin.

  • Created full work-back schedules for go-to-market campaigns and NPI launches, and ensured completion of deliverables across Product, Sales, E-Comm, and MarComm teams. 

  • Led external agencies to execute promotions, analyze sales, provide creative services, and conduct PR.

  • Transformed Survivor and Griffin brand websites and social media platforms to better engage customers and promote sales which increased web traffic by 14% YoY and revenue 62% YoY. 

  • Increased brand awareness by 31% through strategic initiatives, like media and influencer partnerships. 

  • Drove monthly collaboration with external partners, like Verizon, on digital marketing campaigns increasing their DTC engagements by 33%.

  • Oversaw planning and execution of large trade shows (CES) and events, along with internal corporate events.

Marketing Coordinator

04/2019-03/2021

Incipio Group

  • Established weekly pipeline meeting agendas informing product, sales, and leadership teams of all marketing activities.

  • Sourced vendors for services like video production and materials to complete marketing objectives such as boosted brand awareness and traffic on social and digital platforms.

  • Researched and analyzed customer behavior through social reporting to provide insights on customer behavior and market trends.

  • Increased traffic and followers on social platforms through influencer and partnership collaboration for brands, Incase and Incipio.

  • Composed social media calendar with daily posts contributing to increase in brand presence on Twitter, Facebook, and Instagram (Incase, Incipio, and Griffin).

Partners within my portfolio

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Brands within my portfolio

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