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Survivor x Surfrider Foundation
Project type
Partnership Program
Role
Campaign Strategist, Project Manager
Results
Raised $15,000 in 4 weeks
Date
2021
During the time I was managing the Survivor brand, I saw an opportunity for Survivor to get involved in helping with an off-shore oil spill off of the coast of Southern California. Survivor’s mission as a brand is to Protect Where We Play, meaning protecting the land and environment around us, so this was a perfect opportunity to show our audience that we really do care by supporting our beaches.
We took this time to pause promotions and bring awareness and support to the cause by donating 25% of web sales to the Surfrider Foundation* to assist in their efforts to stop offshore oil drilling.
*The Surfrider Foundation fights for ocean protection, coastal prevention, and clean waters.
