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Survivor, Tablets
Project type
Product Launch + B2B campaign
Role
Campaign Strategist, Project Manager
Results
+39% Revenue MoM
+1% CVR YoY
Top 5 Performing SKUs WoW (8 weeks)
Date
2021
Marketing objective for the Survivor tablet case line was to develop a campaign in support of the B2B channel that could cross-over and resonate to the DTC audience.
Campaign - Trusted on the front lines, used by everyone.
Campaign strategy was to message that our most trusted industries (healthcare, military, education, and hospitality) value and confidently use our products within their space, therefore the average consumer can also trust that the products can be put to the test and withstand the day to day wear and tear.
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