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Survivor, Refined Rugged
Project type
Digital Marketing Campaign
Role
Lead campaign strategist and project manager.
Results
7.34M Combined Impressions
31% + Brand Awareness YoY
33% + Engagements YoY
1.4% Combined CTR
Date
2020
Digital go-to-market campaign for the release of the new iPhone 12 series (2020) and the launch of Survivor's case assortment available online at Verizon and Survivor focused both on the Brand and Partner's KPIs of building brand awareness, traffic, and conversions.
Strategy was to outline GTM plan into 3 verticals; Digital, Media, and Partnerships.
Achieved KPI's through through multi-media partnerships, email campaigns, ambassadors and influencers, PR, and social media.
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