Create Your First Project
Start adding your projects to your portfolio. Click on "Manage Projects" to get started
Incase, Lanyard for AirPods Pro (2nd generation)
Project type
Product Launch
Role
Project Manager, Account Manager, Campaign Strategist
Results
Sold 3X above of all forecasted orders
Exceeded our expected revenue goal by 200%
This campaign was focused both on the Brand and Partner's (Apple) KPIs of increased web traffic and conversions, sell thru of forecast, as well as increase in brand awareness surrounding the product and device launch.
GTM Strategy developed was to launch of 3 touchpoints supporting Incase's DTC, Social, and PR Strategy as well as building awareness and driving traffic to newly released device on our partner's stores and site. Touchpoints consisted of PR announcement and outreach, social amplification across multiple verticals, content storytelling around the functionality and use case scenarios, and email outreach.
Achieved KPI's through through multi-media placements, timely release of product and amplification from day of device launch to post 90 days, and sold 3X above of all forecasted orders.
Not only did our launch exceeded our expected revenue goal by 200%, but we received compliments from our Apple partners who were impressed by our cross-functional execution of the project from start to finish.
