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Incase, Carry Case for Meta Quest Pro
Project type
Product Launch & Campaign
Role
Account Manager, Lead Project Manager, Campaign Strategist
Results
Sold 2x more than initial forecast.
Working closely with Meta was a rewarding experience and an amazing opportunity to create a GTM plan supporting their needs as well as Incase's. Meta's main goals were to launch an enhanced product page that was cohesive to their brand guidelines, while remaining true to Incase's tone and positioning. This would then result in an authentic positive consumer experience leading to conversion in sales. Keeping that in mind I focused more on using Incase's tone within the product description and feature call outs, and partnered with Meta's Marketing team to create enhanced product renders highlighting both the quest Pro details as well as the Carry Case compartments and materials.
Overall KPI's were increase in awareness and traffic around the Meta Quest Pro launch as well as drive sales from the Carry Case available on their DTC.
Achieved this by supporting the device and product launch with a press release and media outreach surrounding the announcement of the Meta Quest Pro to capitalize on added media attention. Scheduled social and email amplification touch points lasting 90 days post-announcement to maintain audience interest, and held a Meta Quest Pro + Incase Carry Case giveaway to build upon the brand's audience and capture leads.
